Key Platforms

 WeChat. This is a communication tool likes Twitter. It is a new way to connect your friends that is a mobile text and voice messaging communication service. WeChat also can provides multimedia tools like broadcast messaging, photo/video sharing, and contact information exchange. It also supports social networking via shared streaming content feeds and location-based social plug-ins to chat with and connect with local and international WeChat users. You can share your status like Facebook to your friends as well. But only you friends can see you status.

This is the key platforms I use frequently in my life. It almost replaces the message for me.

Blog  such as  Sina Blog, like blogger.A blogis a discussion or informational site published on the World Wide Wed and consisting of discrete entries typically displayed in reverse chronological order.A typical blog combines text, images, and other blog or website links, and other topics related to the media, to allow readers to leave a comment in an interactive manner, important elements of many blog. Most of the blog content is text-based, there are still some blog focused in art, photography, video, music, podcasts variety of topics.

week4 PLANNING

http://lornali.com/6-steps-for-creating-a-social-media-marketing-roadmap-plan/

Step 1: Understand What Social Media Is

Step 2: Understand What Social Media Can & Can’t Do

Step 3: Determine Where Conversations are Happening

Step 4: Divide…

Step 5: …and Conquer

Step 6: Trust in the Force

week3 TECHNOGRAPHICS

Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. Traditionally market researchers focused on various demographic, psychographic, and lifestyle schemes to categorize and describe homogeneous clusters of consumers that comprise possible target markets.

http://wearesocial.net/blog/2010/01/social-technographics-ladder/

As you can see it now includes ‘Conversationalists’:

Conversationalists reflects two changes. First, it includes not just Twitter members, but also people who update social network status to converse (since this activity in Facebook is actually more prevalent than tweeting). And second, we include only people who update at least weekly, since anything less than this isn't much of a conversation.

For now this just includes US data, and is not reflected in their consumer profile tool but I’m sure it’s just a matter of time before this changes. And for those of you wondering why the figures don’t add up to 100%:

That’s because the actual data told me that people participate in multiple behaviors, and not everyone at a higher level on the ladder actually does everything in the lower rungs.

week 2 Digital identity

Digital identity is that a concept that prevails in the domains of cyberspace, and is defined as a set of data that uniquely describes a person or a thing (sometimes referred to as subject or entity) and contains information about the subject's relationships to other entities.

One only she / he knows (ie key), and the other is public (public key). The metaphor of a digital ID certificate. Likes Facebook or Twitter, they are all need use password and also  need digital ID certificate. Used digital identity can be able to prevent others to use your identity to commit crimes. It is more safety.I don't used facebook or twitter. because of in China, the government control the internet. so we can't login the Facebook or twitter, but i used the Weibo. it is kind of the Facebook. most of Chinese people use the Weibo. I can find some information in Weibo. likes some stars information or learn some make up skills in Weibo and so on.

Week 1 - Social what?

Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. It likes Twitter, Facebook and Weibo. Weibo is very popular social media in China, Weibo is smilar to Facebook.

 Question 1

 Read Chialdini (Chapter 7 Scarcity) and share your opinion on parental control for Social Media. Is it a good idea? Will it work?

 I thinks parental control for Social Media is not a good idea. because of the teenagers's psychological is that you do not have to do it, and I'm going to do. So,Parents should not try to control the use social media but rather is going to boot your kids how to properly use social media. likes, Publish the message to Facebook, it should not contain someone's privacy and should not have no real comments.Because it would cause someone else's unpleasant.


 Question2

 How can reactance theory be used to advantage by marketers? Can you think of a few real life examples.

 Reactance theory is a social psychological theory developed by Jack Brehm The theory is concerned with how individuals react when their freedom to choose is restricted. According to the theory, "The consumer whose decision alternative is blocked by a barrier should become increasingly motivated to obtain that alternative"The basic idea of the theory is that a person is motivationally aroused any time he thinks one of his freedoms has been threatened or eliminated. This motivational arousal, moves a person to try to restore his freedom." for example i was buy a coca cola, it was buy one get one free.


 Question3

 Visit your Facebook page (or any other SM presence you frequent) and share an example of each of the factors/forces above. i.e. a comment that shows authorityu, charisma, expertise ec

 Charisma

because I alway used Chinese facebook is called Weibo, so I used my Weibo for example



















 Expertise

someone use the Weibo teach us what the word meaning. like

 Sell or Buy
someone use the Weibo can sell or buy somethings