Social media campaigns

Social media marketing is the process where a business owner, such as yourself, uses the power of sites like Facebook, Twitter and Tumblr to promote your brand or products. Because traffic from social media sites is usually highly targeted, the visitors are more likely to turn into customers and buyers than visitors who find your site via a search engine query. However, social media marketing is a time consuming and very involved effort that is not appropriate for everyone. This form of marketing requires a good deal of involvement, both in terms of keeping up with all the latest trends and in maintaining ongoing relationships with customers and fans. In order to execute a successful social media marketing campaign, the business owner should review this list of traits that define a successful campaign

I started with explaining the structure of connecting to social networks and then pointed out that campaigns are just one – but crucial – feature of engaging with online communities. Both my 30 min talk and the one-day workshop are based on this cycle in a campaign:

Diagram Social Media Marketing Campaign

Nutshell time:

1. More than listen/stalking, really understand what the community are doing. Rituals like RT (retweet) on Twitter. Or HT (hat tip) on blogs. 
2. Create some content – depth of content I mean – so that when people look at your Twitter profile, then can see a connection to your blog or LinkedIn or Facebook or whatever pages. You exist elsewhere and have a voice/personality
3. Discuss what they are discussing. Give some help, be useful, answer – non campaign! – questions, 
4. Respectfully promote your own stuff. Competitions, activities. Most companies jump in HERE. Then have to go back and build the relationship and trust through points 1 -3 . Don’t be that person! 
5. Measure, measure, measure. KPIs against actuals. Sure number of followers of your Twitter account is important but what about sentiment or exposure vs reach on Twitter? 

Social CRM

Customer Relationship Management (CRM) was covered in Topic 8. Social CRM (Customer Relationship Management) is use of social media services, techniques and technology to enable organisations to engage with their customers.

Which one will make you more sense? Here are just a few key benefits of implementing a social CRM strategy:

-Locating where your customers prefer to communicate
-Educating consumers wherever and however they like to hear new information
-Engaging social customers, who can carry and share your messaging to their extended networks
-Receiving constructive feedback about your brand so you can make strategic adjustments
-Identifying new opportunities and generating leads
-Reducing customer support costs with targeted monitoring software

Relationship Building

social marketing to build relationship

How To Foster Real Relationships Online

There are five methods for your information.

1: Listen to Your Audience

Listening to what your audience is saying about you. It gives you a great opportunity to find out what it is your audience truly wants and expects of you as a brand. This allows you to cater directly to the true needs of your audience. All it takes is a willingness to listen.

2: Become Part of Your Niche

By becoming a real part of your niche,reach out and become parts of groups related to your niche. Join your competition to keep an eye on what they're doing. Build relationships with potential customers by flocking where they flock, participating where they play.

3: Truly Engage Your Followers

One of the best ways to ensure that you're building better relationships with your customers is to provide them with the material they want, not simply the material you want to give them. This type of material is more likely to be Liked, commented on and shared with friends, which will boost your brand's overall reach, your impact, and help you to build relationships.

4: Return the Favor

When someone follow you, follow them back. If someone Likes or shares your material, find something of theirs to Like or share. Be a social media user as much as you're using it to advertise and boost your brand.

5: Add Plenty of Incentive

Be very aware that people on social media will like you much more if you're adding incentive. Extend this to anything you're offering and everything you do, remembering that adding that extra incentive brings your fans and followers a little closer to home.

Relationships are important on multiple levels on social media branding. Whether it's increasing the likelihood you'll show up in more News Feeds, or the fact that word-of-mouth is still one of the best methods to reach more people, it all starts with how you're viewed and engaged with via the public on social sites.

Read more: http://www.searchenginepeople.com/blog/building-relationships-in-social-media.html#ixzz2jOITm3db

Key Platforms

 WeChat. This is a communication tool likes Twitter. It is a new way to connect your friends that is a mobile text and voice messaging communication service. WeChat also can provides multimedia tools like broadcast messaging, photo/video sharing, and contact information exchange. It also supports social networking via shared streaming content feeds and location-based social plug-ins to chat with and connect with local and international WeChat users. You can share your status like Facebook to your friends as well. But only you friends can see you status.

This is the key platforms I use frequently in my life. It almost replaces the message for me.

Blog  such as  Sina Blog, like blogger.A blogis a discussion or informational site published on the World Wide Wed and consisting of discrete entries typically displayed in reverse chronological order.A typical blog combines text, images, and other blog or website links, and other topics related to the media, to allow readers to leave a comment in an interactive manner, important elements of many blog. Most of the blog content is text-based, there are still some blog focused in art, photography, video, music, podcasts variety of topics.

week4 PLANNING

http://lornali.com/6-steps-for-creating-a-social-media-marketing-roadmap-plan/

Step 1: Understand What Social Media Is

Step 2: Understand What Social Media Can & Can’t Do

Step 3: Determine Where Conversations are Happening

Step 4: Divide…

Step 5: …and Conquer

Step 6: Trust in the Force

week3 TECHNOGRAPHICS

Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. Traditionally market researchers focused on various demographic, psychographic, and lifestyle schemes to categorize and describe homogeneous clusters of consumers that comprise possible target markets.

http://wearesocial.net/blog/2010/01/social-technographics-ladder/

As you can see it now includes ‘Conversationalists’:

Conversationalists reflects two changes. First, it includes not just Twitter members, but also people who update social network status to converse (since this activity in Facebook is actually more prevalent than tweeting). And second, we include only people who update at least weekly, since anything less than this isn't much of a conversation.

For now this just includes US data, and is not reflected in their consumer profile tool but I’m sure it’s just a matter of time before this changes. And for those of you wondering why the figures don’t add up to 100%:

That’s because the actual data told me that people participate in multiple behaviors, and not everyone at a higher level on the ladder actually does everything in the lower rungs.

week 2 Digital identity

Digital identity is that a concept that prevails in the domains of cyberspace, and is defined as a set of data that uniquely describes a person or a thing (sometimes referred to as subject or entity) and contains information about the subject's relationships to other entities.

One only she / he knows (ie key), and the other is public (public key). The metaphor of a digital ID certificate. Likes Facebook or Twitter, they are all need use password and also  need digital ID certificate. Used digital identity can be able to prevent others to use your identity to commit crimes. It is more safety.I don't used facebook or twitter. because of in China, the government control the internet. so we can't login the Facebook or twitter, but i used the Weibo. it is kind of the Facebook. most of Chinese people use the Weibo. I can find some information in Weibo. likes some stars information or learn some make up skills in Weibo and so on.