Social media campaigns

Social media marketing is the process where a business owner, such as yourself, uses the power of sites like Facebook, Twitter and Tumblr to promote your brand or products. Because traffic from social media sites is usually highly targeted, the visitors are more likely to turn into customers and buyers than visitors who find your site via a search engine query. However, social media marketing is a time consuming and very involved effort that is not appropriate for everyone. This form of marketing requires a good deal of involvement, both in terms of keeping up with all the latest trends and in maintaining ongoing relationships with customers and fans. In order to execute a successful social media marketing campaign, the business owner should review this list of traits that define a successful campaign

I started with explaining the structure of connecting to social networks and then pointed out that campaigns are just one – but crucial – feature of engaging with online communities. Both my 30 min talk and the one-day workshop are based on this cycle in a campaign:

Diagram Social Media Marketing Campaign

Nutshell time:

1. More than listen/stalking, really understand what the community are doing. Rituals like RT (retweet) on Twitter. Or HT (hat tip) on blogs. 
2. Create some content – depth of content I mean – so that when people look at your Twitter profile, then can see a connection to your blog or LinkedIn or Facebook or whatever pages. You exist elsewhere and have a voice/personality
3. Discuss what they are discussing. Give some help, be useful, answer – non campaign! – questions, 
4. Respectfully promote your own stuff. Competitions, activities. Most companies jump in HERE. Then have to go back and build the relationship and trust through points 1 -3 . Don’t be that person! 
5. Measure, measure, measure. KPIs against actuals. Sure number of followers of your Twitter account is important but what about sentiment or exposure vs reach on Twitter?